What is Assure program? Assure program is a strict test mode for diamond authentication devices that provides reliable third -party results. This program helps you make informed decisions when purchasing.
The meaning of the exact information of the information The exact information on whether the diamond is natural or laboratory grown is essential for maintaining consumer confidence. Since the distinction of natural and laboratory -grown diamonds requires specialized equipment, the Assure program ensures that customers know what they are buying.
Testing devices to verify diamonds All devices are tested with verified 'assure' samples according to standardized methodology of an independent third party. Assure samples contain a mixture of diamonds, synthetic diamonds and possibly diamond simulators.
Main metrics of the Assure program:
- DIAMOND FALSE POSITIVE RATE
- Diamond Referral Rate
- DIAMOND ACCURACY
Tips for buying a device to verify diamonds
- Take a look at independently tested devices in the Assure directory.
- Look for Assure Partners and Certification Mark. ''
Our tip is that a reliable device should always be worth 0 in the "Diamond False Positive Rate" metrics - that is, when the device is properly used, the laboratory diamond will never be labeled as natural.
In 2021 Natural Diamond Council - NDC announced the extension of the Assure program, designed to protect consumers and ensure the integrity of the natural diamond supply chain by supporting machine manufacturers to verify diamonds. The final goal of this initiative is to maintain consumers' trust in the diamond jewelry industry.
The Assure program was launched in 2019 in order to provide reliable, independently approved knowledge of the relative performance of devices to verify diamonds available on the market. The devices are evaluated by strict performance metrics to allow potential buyers to compare equipment from different manufacturers and in different price range. The program met with a positive adoption from the sectors and tested around 80% of commercially available and viable diamond authentications in just a year.
Now the Assure 2.0 program builds on the proven procedures of the original Assure program. A second independent test laboratory was added at the University of Antwerp, Belgium, one of the world's diamond centers. This device will work together with the founding ASSURE testing specialist, UL, based in Canton, Massachusetts, USA, with identical samples and testing procedures. Both laboratories will work simultaneously to improve the long -term sustainability of the Assure program, double the test capacity and create a more geographically diverse environment for presenting samples.
Assure 2.0 has also expanded to test diamond jewelry, adding another range of Assure. Testing will include both open and smoothly fitted stones.
The latest ASSURE iteration also includes an updated sample of Assure of Natural Diamonds, Synthetic Diamonds and Diamond Simulants in a number of sizes. This Assure sample has been carefully designed to reflect goods that are currently on market circulation, as well as individual stones that anticipate future trends and represent some of the biggest challenges for diamond verification devices.
Devices manufacturers to verify the origin of diamonds will also benefit from extended data of characterization to help them identify and solve potential areas to improve the functioning of their devices.
The Assure program is the best feedback in testing devices to verify the origin of diamonds and provides all players in the diamond industry objective data when consuming purchase or using a particular device. Since October 2021, devices manufacturers have been invited to present new and existing devices whose certification Assure has already expired after two years.
A complete overview of ASSURE TESTED devices, including the mode that the device was tested, is accessible in the Assure Diamond Diamond Directors on Naturaldiamonds.com/assure.
More about ASSURE program and the overall overview of the test devices can be found on the web Natural Diamond Council
