Description
This tabletop GIA Counter Display serves as a clear reference aid for stores and offices: it allows you to clearly explain the principles GIA 4Cs (color, clarity, cut, carat weight) and show how these parameters are described within GIA International Diamond Grading System.
Product features:
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Large format illustrations of GIA scales for color, cut and clarity – designed to be easily readable when talking to the customer.
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Samples and diagrams: clarity diagrams, examples of carat weights, diamond anatomy and an overview of common diamond shapes.
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Brief explanations of related topics: fluorescence, various diamond treatments, lab-grown diamonds and simulants.
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FAQ section for answers to frequently asked questions in sales.
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Durable design: laminated pages, solid tab dividers and a foldable back stand for easy storage.
Ideal for:
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Jewelry and diamond retail: as a counter tool for consistent explanation of the 4Cs across the team.
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Staff training / onboarding: quick orientation in terms and visual examples that are repeated in sales.
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Showroom / office: support education without the need to open presentations or brochures.
This GIA 4Cs Counter Display is an essential tool for anyone involved in the sale of diamonds and diamond jewelry, providing customers with clear and understandable information about what makes diamonds valuable.
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